News.com.au remains number one news website in Nielsen DCR
CORRECTION: An earlier version of this story said The Age had climbed 35.8% from last month, while ACM had also climbed month on month. These comparisons were actually year on year (October 2018 versus October 2019), rather than month to month (September 2019 to October 2019). Mumbrella was provided some incorrect information by Nielsen, and apologises for the error.
News.com.au remains the most popular news website in Australia in terms of unique audience, according to Nielsen’s October DCR, with 10.23m, followed by ABC News Websites with 9.16m. Nine.com.au drew very close to breaking 9m, with a of UA of 8.95m, putting it in third place.
News.com.au first hit the 10m milestone in December 2018, and has managed to hold above for the majority of 2019. ABC News Websites cracked 9m last month after fairly consistent growth throughout the calendar year.
Outside of the top 10, The New Daily pushed into the top 20 with 1.33m, sitting just above Brisbanetimes.com.au with 1.15m. The New Daily’s managing director, Paul Hamra, said he was confident of what the result meant for the wider Australian media landscape.
“On the advent of our sixth birthday, it is reassuring to see The New Daily as one of the only two independently owned news platforms, and the only Australian digital news native to break the Nielsen top 20,” said Hamra.
“As the Australian media landscape continues to shape and shift, we need to protect and support as many independent, Australian-owned media sources as possible.”
Digital publishers tagged outside current affairs and news also saw growth, with Vice Media Network rising to 1.123m, Urban List jumping to 1.638m and Pedestrian Group climbing to 3.665m.
Junkee Network reported 896,914 after being omitted from last month’s reporting due to tagging issues.
CORRECTION: An earlier version of this story said The Age had climbed 35.8%, while ACM had also climbed month on month. These comparisons were actually year on year (October 2018 versus October 2019), rather than month to month (September 2019 to October 2019). Mumbrella was provided some incorrect information by Nielsen, and apologises for the error.
Awkward… all of these numbers are wrong
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News produces mindless garbage for the masses…. it truly is the people’s paper!
Lots of big pretty pictures and celeb gossip helps boost numbers 🙂
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Hello Anonymous,
Thank you for your comment. Unfortunately, we were given incorrect data, which wasn’t checked thoroughly. This has been fixed in the story and a note regarding the changes has been added.
Thanks,
Hannah – Mumbrella
Bit concerning/embarrassing that Nielsen issued incorrect numbers to the media…
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