Sydney radio ratings: 2Day FM Breakfast edges up to a 2.6% share

2Day FM’s breakfast program in Sydney fronted by former Triple M content director Jamie Angel has experienced a nominal increase of 0.1 share points, taking it to an audience share of 2.6%.

Despite the increase, it remains at the bottom of the commercial FM breakfast battle, well behind market leaders Kyle Sandilands and Jackie ‘O’ Henderson (Kyle and Jackie O) on Kiis 106.5, who hold an 11.2% share.

2Day FM’s final talent-fronted breakfast program, featuring Grant Denyer, Ash London and Ed Kavalee, bowed out with a 2.4% share earlier this year.

The breakfast battle in Sydney. Source: GfK (Click to enlarge)

The overall leader across AM and FM this survey remains Alan Jones, who commands a 16.1% share, a 0.7 point decrease from last survey.

Other breakfast programs to suffer a slight decline this survey include Nova 96.9’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfley, who fell 0.5 points to a 7.3% share, and WS FM’s Amanda Keller and Brendan ‘Jonesy’ Jones, who slipped 0.2 points to 8.0%.

According to GfK, the average audience by session for Jones is 141,000, while Kyle and Jackie O are on 98,000.

At the other end of the scale, 2Day FM’s average audience is 23,000, and Macquarie Sports Radio’s is 6,000 in breakfast.

Triple M’s Moonman in the Morning, featuring Laurence Mooney, climbed 0.5 points to a 6.9% share, while Smooth FM climbed 0.1 points to 7.1%.

The poorest performer in the breakfast market, and across the board, was the now-Nine-owned Macquarie Sports Radio, which had a 0.6% share in breakfast, down 0.7 points from 1.3% last survey.

Overall, the station has a 0.8% share.

Sydney radio ratings survey 7. Source: GfK (Click to enlarge)

Late last month, the broadcaster announced it was pausing its talk-based programs as it reviewed its future, following the departure of CEO Adam Lang.

Macquarie Media stablemate 2GB, however, fared far better, remaining on top with an overall share of 13.3%, down just 0.1 points from last survey.

Nova Entertainment’s Smooth was top of the FM pile, with a 9.3% share (up 0.1 points), while Australian Radio Network’s (ARN) Kiis was second on 9.0% (down 0.1 points).

Southern Cross Austereo’s 2Day FM fell back 0.6 points to a 3.9% share, after declines across the morning slot (down 0.9 points to 4.5%), afternoons (down 1.5 to 5.4%), drive (down 0.5 to 5.3%), and evenings (down 1.1 to 2.0%).

2Day FM suffered declines across multiple time slots

The best-performer in drive was 2GB, which features Ben Fordham followed by Ross Greenwood, with a 9.8% share (up 1.2 points). And Kiis 106.5’s ‘Will and Woody’ (Will McMahon and Woody Whitelaw) edged ahead of Nova 96.9’s ‘Kate, Tim and Marty’ (Kate Ritchie, Tim Blackwell and Marty Sheargold), after both being on 10.0% last survey. This survey, Will and Woody had 9.7% to Kate, Tim and Marty’s 9.4%.


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