News.com.au revamps website
News.com.au has today launched its revamped website.
The announcement:
September 5, 2011 –
News.com.au today launched a revamped homepage with a fresh and simple design.
"*" indicates required fields
Sign up to our free daily update to get the latest in media and marketing.
9 months in the making and they’ve come up with something that looks suspiciously like a free wordpress template!
The information architecture has emphasised white space over scannability and unfortunately it’s gone too far. The site looks and scans like a lifestyle blog rather than a credible news source.
It’s a shame because as the only News site not going behind a paywall in October a lot rests on this not failing.
But fail it will.
This is a serious missed opportunity and will in a years time be considered one of the bricks that brought News Limited undone as a serious force in this country. Fairfax and NineMSN are laughing their heads off today.