News.com.au tops digital news consumption again
According to the latest Ipsos Iris data, holiday planning drove Aussie content consumption in January, despite the cost-of-living crisis, with travel content up 2.8% from December, and up 4.2% year-on-year (YoY). To no surprise, news.com.au had the biggest online audience, for the 13th month in a row.
The data showed the most consumed website and app categories in January were search engines (21 million), social networking (21 million), technology (20.9 million), retail and commerce (20.7 million) and entertainment (20.6 million).
Last month, almost 20.3 million Aussies used a news website or app – slightly down from the previous month, but up YoY.
Notable topics dominating consumption included sports, floods and cyclones, as well as Aussie-born Danish Queen Mary’s coronation, and Taylor Swift‘s Australian leg of her Eras tour.
The names of people connected with convicted sex offender Jeffrey Epstein, Princess Catherine’s surgery, and worldly events including the crisis in Gaza and weather warnings in Japan, all also drove consumption.
Home and property was the fastest growing category, rising 6.5% compared to December, while sports peaked in January, up 5% from the previous month and 7.1% YoY.
10% more women consumed sport content in January 2024, than a year ago. Tennis, particularly the Australian Open, and cricket proved to spike sporting interest over summer.
Australians’ thirst for local and international news drove increased audience numbers for several national outlets, however, news.com.au topped the list for the 13th month in a row.
The most consumed news platforms in January 2024. [Click to enlarge]
News.com.au delivered an audience of 13.008 million in January, up 3.1% from December, and reached one in two online Australians with the average time spent on the site of 28 minutes per person.
Editor-in-chief at news.com.au, Lisa Muxworthy, said this was the fourth time the national website had a monthly audience of more than 13 million since Ipsos iris launched in January last year.
“It is great to start the new year strong with 13 million Australians turning to news.com.au in January,” she said.
“We also had the largest gap (1.657 million Australians) between us and our nearest competitor since June last year.
“We led in all categories, with huge growth from our finance and lifestyle teams, and were the most-read news website in every state,” Muxworthy added.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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yet the have the lowest score online, meh.
https://au.trustpilot.com/review/www.news.com.au
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