News.com.au tops digital news consumption again

February 22, 2024 9:41

According to the latest Ipsos Iris data, holiday planning drove Aussie content consumption in January, despite the cost-of-living crisis, with travel content up 2.8% from December, and up 4.2% year-on-year (YoY). To no surprise, news.com.au had the biggest online audience, for the 13th month in a row.

The data showed the most consumed website and app categories in January were search engines (21 million), social networking (21 million), technology (20.9 million), retail and commerce (20.7 million) and entertainment (20.6 million).

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.