News Corp Australia exec Neil Robinson to return in shake up of digital sales team and marketing management
News Corp Australia has announced a restructure of its digital sales and marketing teams that will see network sales executive general manager Lou Barrett promoted, and former digital sales director Neil Robinson return to Australia.
Robinson left his previous role at News Corp to become the New York-based chief revenue officer of marketing at technology startup Rokt in 2015. He was replaced in the role by former Shutterstock VP of sales, Nick Flynn last October.
Neil Robinson returns to News Corp Australia to lead its digital marketing initiatives. Source: News Corp
Nice to have an Englishman back in the ranks at Newscorp
Robbo, good to see you’re back in the fold…clearly the business needs a quality operator who understands the ins and outs of the market and has good relationships with the players in that market. With Aussie cricket in an unusual down phase, you might be here for an English win as well….then again they aren’t doing so well in NZ now are they.
Please fix the toxic culture! Far too many narcissistic personalities are holding the company back and it needs strong leadership to turn the ship around and halt the staff turnover. Good luck!
How many Robertos’ are there in Australia??
Guess we’ll never know!
Great news for News Corp, Neil is an amazing operator that has the respect of the whole industry and key figures at News Corp. Hopefully he can unlock the huge potential and remove some of the roadblock that has previously hindered getting even close
Deckchairs. Titanic.
Verb
Rearrange the deck chairs on the Titanic
(idiomatic) To do something pointless or insignificant that will soon be overtaken by events, or that contributes nothing to the solution of a current problem.
How so?
This is great to hear! Welcome back to Aus Robbo.