News Corp Australia launches new magazine in its Saturday mastheads

This weekend News Corp Australia will unveil a new magazine in its four state-based Saturday mastheads, representing a major extension of its ‘Own The Weekend’ strategy for audiences and clients by creating a new digital and print platform for advertisers.

The magazines, based on the longstanding Q Weekend in The Courier Mail and The Advertiser’s SA Weekend, which will retain their titles, will be refreshed in both states and also extended for the first time to the Herald Sun and The Saturday Telegraph, where it will be called V Weekend and Sydney Weekend.

News Corp national editor-in-chief, Laura Chalmers (pictured)

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