News Corp adds new data and ad solutions to enhance digital offering

Zanda Wilson

April 22, 2021 11:59

News Corp Australia has announced enhancements to its digital offering for advertising clients via new data capabilities and additions to its digital advertising solutions.

At its third virtual marketing event, Decoded, News Corp announced new automotive, supermarket and transaction data, available through News Corp’s digital marketing platform News Connect.

News Corp also revealed new premium insights dashboards to enhance marketers understanding of audiences, and improvements to attention through Targeted Time In View.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.