News Corp Australia offers $8m of print ads to businesses for community service announcements

News Corp Australia is offering $8m worth of print advertising to brands across the travel, airline, retail, banking, sport, telco, utility and insurance sectors, in order for them to keep customers, staff and suppliers informed with their activities during the COVID-19 pandemic.

News Corp Australasia executive chairman, Michael Miller, said that the community service announcement initiative reflects the organisation’s commitment to providing accurate information at this time.

“Australians are being flooded with information, and in some cases misinformation. Our news brands will remain focused on being a trusted source of accurate information as well as important community service announcements from our business partners,” Miller said

“Our leading companies will be able to show how they are helping manage this crisis and how it may personally impact the public and the customers they serve.

“This is a crisis that seems to respect no boundaries – it affects everybody – and it’s imperative we work together in a unified way to do what we can to help.”

Over the weekend, NAB published a full-page community service announcement in the Herald Sun detailing how it will be supporting its business and personal customers.

NAB outlined how it will be supporting customers in a CSA

The announcements will be published in News Corp Australia’s printed newspapers and in digital editions available online and in apps.

News Corp Australia has also recommenced its ‘We’re for you’ brand campaign, aiming to emphasise the importance of traditional media in a time of crisis.

Double-page spreads featuring the ‘When It Matters Most’ platform have appeared in the Adelaide’s The Advertiser and Queensland’s The Courier-Mail, with the Herald Sun and The Daily Telegraph getting on board this week.

The double-page spreads in News Corp’s papers (Click to enlarge)

The ads include letters from each masthead’s editor, explaining their commitment to journalism and encouraging people to stay safe.

The print ads are supported by TV, radio and digital marketing will which roll out over the coming weeks.

News Corp Australia has announced that the audience for its metro titles and The Australian has increased by 48% over the past week, and digital subscriptions have grown by 21% year on year in the past week.

News Corp Australia’s newsrooms are all working from home, with conferences held on Google Hangouts.

Herald Sun editor, Sam Weir, commented on the increased customer enquiries for delivered print products.

“The original home delivery product is making a comeback,” Weir said.

“And a home delivered newspaper these days includes a full digital subscription which is why so many are embracing the opportunity.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.