News Corp kicks off $6m marketing push ahead of launch of Sunday magazine, Stellar
News Corp is launching a $6m marketing campaign to push its new Sunday magazine, Stellar, which launches next weekend.
The multi-channel promotional blitz, described by News Corp chief marketing officer Tony Philips as a “huge investment”, will run across TV, radio, print, digital and social.
Archibald Williams and Heckler and World Wide Mind both worked on the creative.
The 15- and 30-second TV ads will air on Seven, Ten and Fox Sports and feature brand ambassadors Matt Preston, Rachael Finch, Neale Whitaker and Miranda Kerr.
Stellar, which replaces News Corp’s Sunday Style magazine, will be distributed next weekend with The Sunday Telegraph in New South Wales, the Sunday Herald Sun in Victoria and The Sunday Mail in Queensland.
Phillips said: “The launch of Stellar is a huge investment in our Sunday publications and this initiative reflects our commitment to our Sunday audience.
“We wanted to ensure we appropriately supported the magazine with an all-encompassing campaign that not only showcases the surprising, intriguing and inspiring content that will be available with the Sunday paper each week, but also celebrates the amazing contributors who have agreed to be part of Stellar.”
News Corp columnist and editor of opinion site RendezView, Sarrah Le Marquand, has been appointed editor-in-chief of Stellar.
Le Marquand said the content will deliver an “entertaining mix of news and celebrity features and lifestyle” along with a “second-to-none supplement catering to all things food”.
Credits:
- Media: Mediacom, Universal McCann
- Creative: Archibald Williams, Heckler and World Wide Mind
- PR: Taboo
