News Corp launches ‘Adopt a Farmer’ campaign in partnership with Australian businesses

New Corp Australia mastheads The Daily Telegraph, Herald Sun, The Courier-Mail and have launched a campaign across print and digital to boost awareness and provide financial relief for drought affected farming communities.

The ‘Adopt a Farmer’ campaign aims to raise money for 8,000 drought affected farmers in New South Wales, Victoria and Queensland with the front pages and editorial coverage in the four titles highlighting the dire conditions in each state.

The campaign is being run with the support and engagement from schools across the country, with AGL, NAB, IGA and Qantas partnering with News Corp to help educate school children in capital cities about the issues being faced by Australian farmers and drought affected communities.

AGL and NAB have pledged $200,000 which will be donated to charity partner, Rural Aid.

The Daily Telegraph editor Ben English said he and the team knew they needed to take action to help the communities because it felt like no-one was listening.

“We are listening and we are taking action. ‘Adopt a Farmer’ is calling on schools to hold a gold coin mufti day on Wednesday May 8 to support 8,000 farmers registered with Rural Aid who are doing it tough. Sponsors AGL and NAB have already kicked in $200,000 to get the ball rolling, to inject some money back into local economies and to give farmers a small reprieve from the financial pressures they face,” said English.

“By schools taking the initiative to adopt a farmer, the stories become very real. We want students to write to the farmers they are adopting, tell them what they’re doing to show support, and then we want to give children an opportunity to visit a rural community and meet the farmers they are supporting.”

Qantas has pledged to fly five students and their teacher to a drought affected community to meet the farmers and better understand their plight. IGA is giving away $1,000 gift cards to 20 students in rural communities who are affected by the drought.

News Corp is also encouraging readers to donate or get their schools involved with a gold coin mufti day on May 8.

Rural Aid will provide $100 Visa gift cards to farmers in need, which the charity aims to be spent in the local community to help support businesses who are also suffering from the drought.


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