News Corp launches Future Media Lab, uniting Unruly and Storyful data for brands
News Corp has brought Unruly’s Future Video Labs to Australia, launching it as the company’s new Future Media Lab, a workspace designed as a place where clients and partners can explore, discover and create with News Corp’s brands, products and audiences.
The lab will bring together News Corp data, Storyful data and Unruly data which can be leveraged to “reset advertiser minds about connecting with audiences,” said Unruly co-founder and CEO Sarah Wood.
It has been designed to provide an en environment that is adaptable to a range of scales and forums from intimate presentations to interactive group workshops.
