F.Y.I.

News Corp Australia launches monthly publication with Chemist Warehouse

House of WellnessNews Corp Australia has launched a monthly custom publication with Chemist Warehouse that will be included in all of its metropolitan Sunday newspapers and made available in Chemist Warehouse stores as well as be delivered to 3m homes.

The announcement:

News Corp Australia and Chemist Warehouse today announced the launch of a custom publication focused on health, beauty and pharmaceuticals titled The House of Wellness.

The 24 page print insert will publish monthly editions this year and be available in all News Corp Australia’s Sunday metropolitan newspapers including The Sunday Telegraph, Sunday Herald Sun, The Sunday Mail (QLD), Sunday Mail (SA) and The Sunday Times, as well as the company’s Saturday regional titles such as Geelong Advertiser and Gold Coast Bulletin.

The publication will also be distributed nationally through Chemist Warehouse stores and to an additional three million households via a letterbox campaign.

The commercial editorial content featured in The House of Wellness will be produced by News Corp Australia’s partnerships and content team, under guidance from Chemist Warehouse.

News Corp Australia’s general manager of sales Neil Robinson said: “The House of Wellness is the perfect example of how our teams collaborated closely with Chemist Warehouse, responding to their business needs to create a unique and engaging product.

“The House of Wellness utilises the strength of News Corp Australia’s Sunday metropolitan newspaper network which reaches more than 4.7 million Australians each week. When you include our Saturday regional newspaper network, Chemist Warehouse is reaching five million Australians through this publication each month.”

Mario Tascone from Chemist Warehouse said: “At Chemist Warehouse our mission is simple – we want every Australian to Get Well, Stay Well, Live Well and Look Fabulous. The House of Wellness helps us convey this message in a very relaxed & informative format covering all topics related to health, beauty and everything in-between.

“It makes for a great read for all ages on a Sunday morning and I’m excited to be working with News Corp Australia to create the content while utilising their national network of newspapers to bring this to life. Of course it will also have great offers available at all Chemist Warehouse stores. After all, we are Chemist Warehouse, Home to Real Big Brands with Real Big Savings.”

The first issue will be available this weekend 19-20 January.

Source: News Corp press release.

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