News Corp, Mindshare and Nova join speakers for Mumbrella’s Publish conference

Agency executives will share their insights into what brands want from publishers in a newly revealed panel for Mumbrella’s annual Publish conference in September.

Mindshare’s chief investment officer, Nicola Lewis, and James Greet, co-founder of Clean Thinking, are the first industry leaders to be confirmed on the panel to tackle the question.

Greet and Lewis will tackle what brands and buyers really want from publishers

Greet has led a number of large agencies including OMD, Ikon and Mindshare across Australia, New Zealand, Japan and South Korea, while Lewis has spent time in leadership positions at News Corp Australia prior to moving to Mindshare.

The issue of how smaller publishing houses can get in front of brands and media agencies has long been a contentious one in the industry.

Mumbrella’s Publish conference will take place on September 20 in Sydney. Earlybird tickets are on sale now.

Also confirmed is a new panel focusing on the importance of UX in publishing. Will Everitt, head of digital product and technology at Pacific Magazines, is the first to be announced. Everitt has been behind a number of significant revamps of Pacific Magazines titles including Marie Claire, InStyle, New Idea, Women’s Health and more.

UX’s ever increasing importance in publishing will be discussed by Pacific Magazine’s Will Everitt on a newly announced panel

The session will look at the new user experience and how publishers are increasing their opportunities across readership and partnerships. From redesigns to autoplay, mobile-first to traditional publishing, UX is having a significant impact on the publishing industry.

Kate Murphy, national commercial strategy director of Nova Entertainment and Melissa Overman, general manager of and Whimn at News Corp Australia have also been confirmed to join already announced panels.

Murphy will take a seat on the panel discussing full service publishing with Vice Australia’s Myki Slonim. In the session, the pair, whose brands produce content across a variety of platforms, will explain how and why they have scaled up and what position that puts their core business model in.

Overman, meanwhile, will complete a significant panel on how youth publishing is shaping the rest of the industry. Allure’s Jason Scott, Conversant Media’s Sorrel Osborne and Junkee’s Neil Ackland will join her to form the power panel.

News Corp’s Overman will join the panel on the ramifications of youth publishing

They’ll discuss how they are delivering content and advertising to youth, and what their current consumers will expect from media in the future.

The panel will shed light on whether consumer habits learnt by their readers through them will drastically change how other publishers need to create content to attract and maintain their attention, no matter what the topic.

Mumbrella’s Publish conference takes place at the Amora Hotel Jamison in Sydney on September 20. Earlybird tickets are on sale now.


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