News Limited announces sales restructure

Tim Burrowes

January 25, 2012 4:57

Tony Prentice: leading News Australia - Sales

The dramatic moves at News Limited under new boss Kim Williams have continued, with the company announcing a merger of the sales teams across its newspaper and digital products.

The new operation, called News Australia – Sales will be led by Tony Prentice.

The move – understood to have already been underway before the arrival of Williams – will not surprise the market, with News already having a key accounts team working across both parts of the business for the last couple of years. A further signal of the two parts of the company moving closer together came when News Digital Media boss Richard Freudenstein was also made CEO of The Australian.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Bert 25 Jan 12

wonderful….

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Max Power 25 Jan 12

So the digital guys will be safe, what about the press guys? Has TK mentioned redundancies yet?

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Heath 25 Jan 12

so how long before REA moves into the fold? The masthead is already in place, I’m sure the realo agents would appreciate the combined account service and last but bo no means least, further cost savings for News.

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Paige Turner 25 Jan 12

Crikey reported this months ago. Will be interesting to see the shedding of staff now

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