News Limited launches David Attenborough DVD promotion

News Limited has launched a promotion for a David Attenborough DVD collection running in its newspapers.

The collection will be available with The Daily Telegraph and Sunday Telegraph, the Herald Sun and Sunday Herald Sun, The Courier-Mail and The Sunday Mail and The Mercury and the Sunday Tasmanian.

The campaign will also run on radio, digital media, point of sale and on a microsite accessible via the newspaper’s website. Seven-day subscribers can pre-order the collection via the site.

The agency behind the campaign was AJF Melbourne. It was produced by Piglet Productions.


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