Schweppes brings back Solo Man

Schweppes has resurrected thirst-quenching brand icon Solo Man after 20 years away from Australian TV screens.

BMF Melbourne created the campaign, which will run on cinema, outdoor and online.

Dave Klein, ECD of BMF Melbourne, said: “I grew up watching Solo Man jump over cliffs, ride wind surfers through the desert and even wrestle crocodiles. Back then he was pretty awesome. Our challenge was to introduce him to a new generation of fans and bring the idea to life of why Solo is the original thirst crusher.”