News Media Bargaining Code pushes digital platforms to pay a fair price for Australian journalism

Andrew Banks

May 16, 2022 10:50

The News Media Bargaining Code, introduced just over 12 months ago, has been broadly successful in driving commercial negotiations, however further improvements could be made, according to Free TV Australia’s submission to a review of the Code.

Bridget Fair, CEO of Free TV said: “While digital platforms have not yet been designated under the Code, these valuable commercial arrangements would not have been possible without the incentives of the framework.

“For a long time, digital platforms have been refusing to pay a fair price for news content, despite the value it creates on their services. It is critical that the bargaining code legislation be maintained, to support the sustainability of Australian media.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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