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News relaunches Herald Sun website, promising better advertising visibility

News promises Herald Sun readers a bold new look while offering advertisers more inventory following the launch of its redesigned website yesterday.

The refresh is part of News Corp’s program of ‘reimagining’ its Australian metropolitan newspapers’ online properties and follows the overhaul of Sydney’s Daily Telegraph website in August.

The redesigned Herald Sun website

Managing director of news DNA, Julian Delany, said in a media statement the rebuilt site offers new commercial opportunities for advertisers and ‘a refined sales experience’ with News guaranteeing some placements up to 90% viewability.

“We are using our powerful data capabilities to maximise advertiser return and we’ve enhanced our native content product using our market-leading Native in Colour solution,” Delany said. “We have also enabled the full site-wide buyout opportunities through our Eclipse product which has proved extremely popular with advertisers on our News DNA sites.

“At the heart of this reimagined site are the consumers of heraldsun.com.au – everything that can be seen has been through rigorous consumer testing and design. Our goal was to make the incredible content that originates from the Herald Sun’s editorial team come to life – we believe we’ve delivered on this objective as a result of the change.

Herald Sun editor Damon Johnston added: “The new website features a bold and modern new look but most importantly our commitment to agenda-setting, exclusive and breaking news journalism remains at the heart of what we do.”

The revamp followed an on-site audience survey and feedback sessions with readers, with News Corp promising the new site will be faster to load while incorporating new personalisation and localisation features.

Brisbane’s Courier-Mail, The Advertiser in Adelaide and regional newspapers are the next to be reimagined under News Corp’s program.

Rival publisher Fairfax is also midway through a program of revamping its metropolitan websites.

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