News review August 2013

Myer’s pitch

Incumbent Ogilvy is given a nasty shock as Myer calls a creative pitch two years early, despite extending its deal with the agency at the end of last year. However, Ikon is celebrating after retaining the lucrative media account, its biggest Melbourne client.

Harold Mitchell retires

The biggest figure in Australian media buying, Harold Mitchell, bows out of the industry after a dazzling career with the merger of Dentsu and Aegis Media finally ratified. He soon after becomes chairman of Free TV, and is tipped to open a new agency offering with son Stuart.