News review March 2013
Ten hires Boland for morning push
Network Ten turns to experienced Seven producer Adam Boland to spearhead its relaunch of morning television after axing Breakfast in late 2012.
Vivaki Exchange boss Kennedy steps down
Mark Kennedy steps down as the head of Publicis Groupe’s Vivaki Exchange after 18 years. He is replaced by Anthony Ellis from ZenithOptimedia and Nicole Turley from StarcomMediavest.
St George ditches Ogilvy
Westpac group bank St George hires Saatchi & Saatchi for its creative work, ditching incumbent Ogilvy, with the agency launching a positive campaign later in the year.
Vizeum holds BMW
Aegis Media’s smallest agency Vizeum holds on to its long-standing client BMW after a long battle against Starcom MediaVest.
Tourism Australia expands Best Jobs
The success of Tourism Queensland’s ‘Best Job in the World’ campaign inspires Tourism Australia to roll it out across six states, offering global visitors roles including lifestyle photographer in Melbourne, and chief funster in Sydney, complete with $100,000 salaries.
Telstra expands Buckman’s role
One of Australia’s most high-profile marketers Mark Buckman gets an expanded role with Telstra, taking on oversight of digital media and IPTV.
Origami Pope’s hat prompts competition
South Australia’s new logo receives a less than rapturous reception from the public, with an online campaign started to find a better logo than the $1.3m Cato Purnell Partners effort.
David Jones kicks off creative review
Department store David Jones kicks off a six-month creative review which leads to them severing ties with M&C Saatchi and taking the business to Whybin\TBWA.
Wills takes Razor stake
Former Publicis Mojo honcho Graeme Wills takes a stake in Razor Group and is installed as chairman, overseeing the renaming of creative agency US to Joy, to align with the shop he launched months before in New Zealand.
Conroy launches media rules review
Major media outlets are up in arms after Labor’s Communications Minister Stephen Conroy announces plans to take away several controversial media ownership rules. Industry figures speculate the move will allow a proposed merger of Nine Entertainment Co and Southern Cross Austereo. The plans are eventually scrapped by the government.
Google boss Leeder departs
Google’s Australian managing director Nick Leeder announces he is leaving for a role with the internet giant in France. In May, Procter and Gamble marketer Maile Carnegie is named as his successor, returning to Australia after 14 years overseas
DDB reshuffles management
Longstanding DDB Melbourne MD Nick Condon leaves the agency amid a wider restructure which sees Chris Brown made CEO across the whole agency, and Lorenzo Bresciani step up to the Melbourne role.
Banfield leaves Aus for Swiss role
Kraft’s Australia MD Amanda Banfield leaves the country for a role with confectionary giant Swiss in Switzerland.
Blood on floor at Ikon
Massive management changes shake up media agency Ikon with CEO Dan Johns, digital director Ellie Rogers and people and culture manager Leonie Kerley ousted. Founder Simon White returns to a hands-on role at the agency, while Mindshare CEO and troubleshooting specialist James Greet is lured across to take the top job in July. Johns will be appointed as group commercial director for rival Mediabrands in July.
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