NewsLifeMedia restructures sales team with focus on growing digital native ad revenues
Nicole Sheffield
NewsLifeMedia’s CEO has said it is a “myth” clients want a single sales contact at media owners amid a shakeup of its sales operation announced today giving clients more access to content experts.
Nicole Sheffield described the restructure, which sees the company’s group sales and commercial integration teams merge to form a specialist content sales network, as a “big departure from traditional sales models”.
Speaking to Mumbrella Sheffield said: “The way I look at our business and how much it’s grown, we’ve moved from being a print business to a multi-platform business and 30 to 65 per cent of my revenue is really derived from digital and that revenue is increasingly coming from native or the content creation space.
“…30 – 60% of my revenue…”
So much wrong with this statement. Is it 30% or 65%? Which is it? There’s a big difference between 30% and 65%.
And is it really “my revenue” or NewsDigitalLife revenue?
Probably says as much about Newa life media’s declining print revenues as it does about digital dollars
wow, didn’t know that vertical specific sales teams were a new idea and that nobody was doing it…. except Google, Facebook since day 1
And Fairfax, I believe…