NewsLifeMedia to take charge of Delicious magazine brand from ABC

The ABC is passing the rights for Delicious magazine over to NewsLifeMedia after 13 years of producing the magazine in collaboration.

The release:

NewsLifeMedia and ABC Magazines today announced that from the February 2015 issue of delicious. magazine NewsLifeMedia will become the sole owner of the delicious. brand.

For the past 13 years NewsLifeMedia has published delicious. magazine under licence from ABC Magazines. The success of the partnership is highlighted by the fact that delicious. is Australia’s highest selling premium food-lifestyle magazine, it is also the only Australian food magazine to be published internationally with licences in the UK and the Netherlands. The brand also extends to a range of books and merchandise sold locally and internationally.

Head of Publishing and Licensing, ABC Commercial, Liz White said: “We are proud to have been associated with delicious. magazine and to have contributed to its growth and success over the past 13 years. However we’re keen to focus on titles which align closely with our broadcast brands and content. ABC TV’s Gardening Australia recently celebrated 25 years on air and our magazine is rapidly approaching this milestone! We’ve recently launched ABC Football magazine in partnership with ABC Radio Grandstand which sits alongside ABC Cricket magazine now in its 80th year. The other titles we publish also complement current programming and we’re excited about investigating new opportunities within those areas. We wish NewsLifeMedia every success with this wonderful brand which I am sure will flourish under their control.”

NewsLifeMedia CEO Nicole Sheffield said: “As the home of the best food publishing talent in Australia, we are constantly reviewing our brands to deliver powerful and market leading products and platforms. Through extensive research conducted over the past 18 months we have identified an opportunity to provide an expanded premium food-lifestyle offering using the delicious. platform.

“delicious. is a wonderful brand and through significant investment we are committing to its next stage of growth. As part of this strategy we have a range of very compelling commercial opportunities that we will be taking to market immediately.”

Source: Newslifemedia press release


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