NewsLifeMedia’s Delicious launches first stand-alone website as it eyes off television pilot
Food and lifestyle magazine Delicious has launched its dedicated stand-alone website this week with the brand also eyeing off potential TV partners for a pilot.
NewsLifeMedia magazine is aiming for 1.2m unique page impressions in its first six months on Delicious.com.au, having launched with two advertising partners – Woolworths and KitchenAid.
Kerrie McCallum, Delicious editor-in-chief, told Mumbrella the aim is for the brand to “own the hunger cycle”.
“Delicious.com.au was a long time coming. When we surveyed our readers something like 92 per cent said if we had a site they would visit it,” said McCallum.
1.2m page impressions is going to be tough to achieve when you can’t even find it in a Google search.
why would you measure “unique page impressions”?
unique visitors or users, yes – but unique page impressions seems kind of inconsequential?
What an absolutely gorgeous website. It will no doubt be a success