Newspaper Works research suggests regional news media more trusted than TV and radio

Regional news media has almost twice the trust of television and radio, according to research from newspaper industry body The Newspaper Works.

The research, commissioned by The Newspaper Works and conducted by Research Now among 1,440 respondents, comes just over a week after APN News & Media announced plans to sell off its struggling Australian Regional Media arm.

According to the Think Local – Regional News Media Report, more than half of the respondents considered regional news a trusted source of information, with 54% ranking regional newspapers as their most trusted source of information, followed by television (29%), radio (27%) and online search (18%).

Newspaper Works regional news report

The report asked respondents about their local newspaper reading habits to better understand the roles newspapers play in readers’ lives and compare this with how readers use other media.

Respondents identified that regional newspapers are the number one source of information on local business, the most influential media for shopping and buying decisions and connected them to their local community.

The Newspaper Works CEO Mark Hollands said in a statement: “Regional newsrooms continue to play a unique and valuable role and this research confirms that community have a close and trusting relationship with their paper which creates a highly effective advertising environment.

“Readers also overwhelmingly turn to their local newspaper to stay informed about issues affecting their area, events in their region and to get practical, relevant information.”


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