Newspaper Works research suggests regional news media more trusted than TV and radio
Regional news media has almost twice the trust of television and radio, according to research from newspaper industry body The Newspaper Works.
The research, commissioned by The Newspaper Works and conducted by Research Now among 1,440 respondents, comes just over a week after APN News & Media announced plans to sell off its struggling Australian Regional Media arm.
According to the Think Local – Regional News Media Report, more than half of the respondents considered regional news a trusted source of information, with 54% ranking regional newspapers as their most trusted source of information, followed by television (29%), radio (27%) and online search (18%).
The report asked respondents about their local newspaper reading habits to better understand the roles newspapers play in readers’ lives and compare this with how readers use other media.
Respondents identified that regional newspapers are the number one source of information on local business, the most influential media for shopping and buying decisions and connected them to their local community.
The Newspaper Works CEO Mark Hollands said in a statement: “Regional newsrooms continue to play a unique and valuable role and this research confirms that community have a close and trusting relationship with their paper which creates a highly effective advertising environment.
“Readers also overwhelmingly turn to their local newspaper to stay informed about issues affecting their area, events in their region and to get practical, relevant information.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I wonder if the outdoor guys have their own industry body that could conduct some research that shows outdoor is more trusted….
Jog on.
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Yeh dont really think so. All Regional Newspapers have had the guts cut out of them and have up to 75% of Journos cut..
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Well they had to find something to pull a shade over regional TV and radio becasue circulation/viewer/listener comparisons would show TV and radio are eating regional newspaper’s breakfast, lunch and dinner.
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A survey by ‘Newspaper Works’, (the industry body advocating the cultural influence and commercial value of news media publishing in Australia), have conducted their own survey, which concludes that newspapers are more powerful than any other media in regional areas.
GIVE ME A BREAK!
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Mark Hall-Smith of Blade Recruitment is pleased to announce the latest research by leading research company Blade Recruitment (Research Division) Pty Ltd, has concluded that Blade Recruitment is the best recruitment company in the country and everyone should use them …….lots !
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Given I don’t live in the big smoke I reckon this says more about the parlous state of regional radio and TV, than anything about how good regional newspapers are. They might be better … but …
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