Sampson: investing in Vamp was “easy”
Ad man Todd Sampson is set to financially back influencer marketing start-up Visual Amplifier, joining the company’s board as a non-executive chairman.
Sampson, a non-executive chairman of Leo Burnett, told the Fairfax Media masthead that it would be an “easy decision” to invest some of his own money in Visual Amplifiers (Vamp).
“I love the changes that are happening in the digital space, I love the way its knocking our structures down and I want to be a part of that,” he told the Sydney Morning Herald.
“I will certainly be a shareholder. If you believe in something it’s important to be a part of it.”
Vamp is a tech start-up that provides a single end-to-end solution for brands in accessing influencer talent and talent payment. It was founded by Aaron Brooks and developed as part of Sydney-based start-up accelerator Digital4age.
It links around 700 influencers with clients, such as Uniqlo, eBay, Samsung and Toby’s Estate.
“If you’re a brand and you’re not considering the power of influencers, that’s crazy,” Sampson said.
“Now when we refer to brands we are talking about the communities and behaviour underneath the brand, which is hyper-social, and it’s that behaviour that Vamp is going to take advantage of commercially.”
Sampson’s investment in the company follows on from Vamp appointing former GPY&R general manager Amy Luca as marketing director at the end of January.
Vamp co-founder Ben McGrath said in a statement: “Todd brings to the table a vast amount of experience and industry knowledge. Our ability to attract influential industry leaders of Todd’s calibre to the board within the first 12 months of launching is testament, not only to the growth potential of social influencer marketing, but also the strength of Vamp’s unique model.”
Vamp’s Amy Luca will be discussing is influencers can move the needle for brands, and how clients can effectively measure an influencer’s reach and the effectiveness of the campaign, at this month’s CommsCon. She’ll be joined on the panel by Hypetap’s Detch Sing and blogger Sam Jockel.
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