The Nursery & Garden Industry Association has launched a Facebook campaign to spur growth in the $6.5 billion gardening business and improve Australians’ ‘plant/life balance’.
The five-year campaign, developed by Y&R Brands Group’s retail specialist Ideaworks, centres on a Facebook application that encourages those with green fingers to give their plants a name, clothe them, share pictures, facts and nurturing tips.
This first part of the push will see 20,000 pot plants distributed to office workers nationwide, calling for the new plant owners to use the ‘Put A Plant On Your Desk’ app.
“As increasing numbers of Australians work longer hours, live in apartments and have really low maintenance gardens, the real benefits of green life are lost. The ‘Improve your Plant/Life balance’ programme will help the industry thrive,” predicted NGIA CEO Robert Prince.