NIB adds production agency Slik to its creative roster
NIB has continued its marketing push with the appointment of independent Slik as its creative production agency following a competitive pitch.
Slik will be responsible for creative rollout, extensions and content development of NIB’s ‘Health First’ campaign, with ongoing work over the next three years.
The appointment follows the NIB naming BWM Isobar as its creative agency of record, with the Dentsu agency still leading the creative strategy. Slik will be responsible for the execution of future campaigns and content across platforms such as radio, OOH, digital, social and more.
The health brand refreshed its brand via WPP’s Landor & Fitch last month.
NIB’s head of marketing Chris Donald said: “Slik impressed us from the start – they’re passionate, shared innovative ideas and delivered impressive outcomes on short production timelines. It’s these qualities which perfectly complement our existing partners and way of working.”
Sarah Wood, who was recently appointed as general manager at Slik, added: “This new NIB partnership is a great match for Slik, playing to our strengths in executing large-scale campaigns with creative skill, efficiency and technical excellence. We’re proud to be an extension to the NIB team and can’t wait to get stuck into some exciting new work.”
Early last year, Slik was appointed the strategic and creative agency for Active Super. Other Slik clients include Qantas, Nine and Redkite.
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