NIB stresses the value of its health insurance in latest campaign

NIB is stressing the value of its health insurance with a campaign highlighting the discounts and rewards its members can access.

The campaign depicts NIB customers ‘Reclaiming their health’ through making quick claims on the insurer’s app and redeeming their discounts on everyday items.

The campaign comes in light of growing concerns surrounding the coronavirus, or COVID-19, and the debate surrounding the value private health insurance provides its customers.

NIB head of marketing and products, Chris Donald, said: “Our member-centric campaign aims to showcase the range of benefits of having health cover with NIB.

“From discounts on everyday items and experiences members can access through NIB Rewards, instant access to know just how much you have left to claim for services (with the NIB app) or the option for a more comfortable recovery from surgery in your own home, NIB is here to support our members.”

The campaign was created by Saatchi & Saatchi, which won the creative account back in 2013.

The campaign is running across TV, digital video, digital display, mobile, social, OOH and in-store communications.


Client: NIB
Creative Agency: Saatchi & Saatchi Australia
Production Company: Prodigious
Media: IKON


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