Nick ‘Honey Badger’ Cummins returns to TV, fronting Tradie Underwear’s ‘Aussie fit’ campaign

Former rugby star, Bachelor and tabloid fodder Nick ‘Honey Badger’ Cummins is back on TV screens, this time in his capacity as ambassador for Australian underwear brand Tradie Underwear.

The ad went to air on Wednesday evening’s premiere of this season of The Bachelor, which reached 828,000 metro viewers, according to OzTAM’s preliminary overnight metro ratings.

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