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Nicole Byers appointed general manager of lifestyle at Are Media

Are Media has appointed the former editor in chief of The Australian Women’s Weekly, Nicole Byers, to the newly created role of general manager – lifestyle.

Prior to her EIC role at Women’s Weekly, which she held for six years, Byers held senior positions across Woman’s Day, NW, TV WEEK, and OK! Magazine.

Byers will now lead Are Media’s lifestyle vertical: The Australian Women’s Weekly, The Australian Women’s Weekly Food, Gourmet Traveller, Diabetic Living, New Idea Food and Books, and more.

She joins Susan Armstrong (entertainment) and Nicky Briger (fashion and beauty) in the newly-created general manager roles, which Are Media said is part of a strategy to increase investment in content verticals.

“I am thrilled Nicole has been appointed to this important new role at such a significant time for our business,” said Are Media CEO Jane Huxley.

“As general manager – lifestyle, she will focus on developing our lifestyle strategy and transforming the vertical into a powerful omnichannel content commerce business.

“Nicole has a fantastic track record with Are Media, leading many of our biggest titles. She did a fantastic job at the helm of The Australian Women’s Weekly, where she has been instrumental in leading the Big 5 initiative and the brand’s digital transformation, as well as being a key stakeholder in the evolution of the One Best Way.”

Byers said: “After six years running The Australian Women’s Weekly, I’m very excited to step up in this new role.

“The lifestyle division is home to some of the best and most-loved media brands in Australia and I look forward to working with the team and stakeholders across the business to expand the reach, engagement and success of this key vertical.”

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