Nielsen says digital news rankings for April were wrong, and Guardian didn’t beat Daily Mail after all
Nielsen has reissued its news website rankings for last month, saying that an error led it to incorrectly indicate that The Guardian had overtaken Daily Mail for Australian audience.
All news sites in the top 10, except The Guardian and Yahoo7 News websites were said to have experienced a decline over the month, however Nielsen has today admitted a “data production issue” led to under-reporting. The Daily Mail Australia actually only slipped 8% and retained its top five position, ahead of The Guardian.
Why does anyone use this tool for measurement? Nielsen have no idea what they are doing. It’s actually embarrassing.
Well I suppose if it’s good enough for Facebook and YouTube to make super public cockups, Nielsen might as well join the club.
Damn. A small flicker of hope for humanity extinguished right there…
Nielsen, about as accurate as horoscopes
The digital advertising industry gets more comical by the day, you couldn’t make this stuff up….No pun intended.
Well at least there is tracking ability as opposed to assumptive hogwash with traditional. ‘Readership’ being one of a variety of examples.
Sure ain’t perfect – but beats the shit out of vendor data, not the least because it reports audience instead of browsers, page views etc.
Anyone else remember when the industry were quite happy to report 130 million ‘Unique Browers’ in Australia?
Great Article! Thanks for taking the time to put this together.