Nielsen appoints Rob Gilby as APAC president

Audience measurement and analytics company, Nielsen, has appointed Robert Gilby as president of Asia Pacific (APAC), sitting within the global management team.

He will be tasked with driving new business opportunities and relationships and developing new media opportunities in the APAC region. Gilby starts on 18 October 2021.

Nielson appoints Rob Gilby as APAC president (pictured)

Gilby who has lived and led in APAC for over 25 years, was most recently with Age of Learning as managing director, global partnerships and international. He is based in Singapore where he has also previously held senior positions at The Walt Disney Company, Turner, PwC, and advisory and board roles with the Singapore Ministry of Communications and Information, and its agencies.

Nielsen, chief growth officer and president, international, Sean Cohan said: “Rob’s appointment is a signal to the APAC media industry that we are committed to and investing heavily into the region. His experience will provide invaluable expertise to help support our growing client base to understand cross-media audience behaviours (through our global Nielsen ONE measurement vision), provide marketers with full-funnel search, interest and sales metrics and enable audience content discovery.”

Gilby commented on his new role: “APAC has entered a new growth era. Cross-media marketing is the future as audience viewing behaviours evolve across mobile, streaming, social, and TV platforms. There are unprecedented opportunities for brands, marketers and advertisers and I look forward to amplifying their audience engagements as we navigate the fragmenting media ecosystem together.

“This is such a transformational time at Nielsen. It has evolved its business offering to uniquely help marketers drive growth with accurate and real time data and analytics, with the confidence that every dollar is spent efficiently and effectively. I’m really looking forward to helping our clients answer questions beyond reach, to navigate audience behaviours and the channels, platforms and tactics that drive the best results.”

Former IAB Australia chief executive officer, Paul Fisher, held the title as Nielsen’s managing director, media, South East Asia, North Asia, Pacific (SEANAP) between February 2013 to March 2015. He is now CEO of Regional Development Australia Sunshine Coast.


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