Nielsen overhauls online measurement with mobile, daily rankings and bigger audience samples
Nielsen is introducing mobile and tablet audience measurement, bringing in daily audience measurement statistics for websites and vastly increasing the size of its audience samples as it aims to appease large and small publishers, Mumbrella can reveal.
Large publishers have consistently claimed the current system does not pick up users on mobile devices, underestimating audiences, whilst publishers with unique audiences under 250,000 are currently measured the audience sample size was not previously considered reliable enough to be accurately reported.
Alice Manners
Look forward to hearing when this will be released and functional. Nielsen’s system has been consistently behind what is required for the investment levels in digital but it really has widened over the past 18 months.
FYI – MI and Site Census used to have daily traffic figures but it was removed as they migrated advertises/agencies across to Answers
@anonymous Daily traffic figures are still available in Market Intelligence. The new service will publish daily audience figures.
It should be free until they actually deliver the promise.
Bert, it’s that sort of thinking that got online measurement in the shit.
Sherlock, i’d rather pay nothing than something for shit.
Bert. QED.