Nike’s Brant Hirst to leave Australia in marketing shake up

Nike’s Australian marketing team has undergone a shakeup with Pacific region marketing director Brant Hirst moving to the company’s South Korean office and being replaced in Melbourne by Andrew Keith.

Hirst was appointed to the role two years ago to replace outgoing marketing head Juliana Nguyen. Prior to that, he was the head of Nike’s sports marketing arm where he negotiated the sportswear company’s apparel deal with the Football Federation of Australia.

Former head of Nike pacific region marketing, Brant Hirst

In 2014 Hirst became the company’s first brand manager for the women’s category. He was also with Lion Nathan between 2008 and 2010.

His replacement Keith was previously sales director for Nike’s Australian football and sportswear categories having joined the company from beverages giant Diageo in 2012.

The changes come following Nike’s launch its ‘No Turning Back’ campaign in June which featured Australian athletes including James Tedesco, Kim Ravaillion, Tom Rogic, Cameron Smith, Patrick Dangerfield and Nick Kyrgios.

In December, Nike will be launching a limited edition Air Force 1 sports shoe to celebrate the product’s 35th anniversary with the company donating proceeds to grassroots Australian basketball.


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