Nike celebrates the Matildas on Australia’s newest 3D digital billboard

Nathan Jolly

July 26, 2024 9:03

Nike has launched its summer campaign, ‘Winning Isn’t For Everyone’, by taking over QMS’ newest 3D digital billboard at Emporium Melbourne.

In the campaign – developed collaboratively with Amplify, Mindshare, and QMS – Nike celebrates the Matildas with innovative full motion 3DOOH creative that will run over five days.

QMS chief sales officer, Tim Murphy, said: “We couldn’t be more excited about this partnership with Nike on the launch of their new global campaign. Not only is Nike the first to use our brand new iconic Emporium screen, but they’re also the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.