Asahi and The Monkeys launch Japanese-style claw machine

Beer brand Asahi has built a real-life Japanese-style claw machine that can be controlled via a smartphone anywhere in Australia.

Created by The Monkeys and interactive technology company Nakatomi, the Asahi Skill Tester uses sensors and back-end technology to translate smartphone inputs into claw movements and detect and dispatch prizes.

Nakatomi managing partner Benjamin Bray said: “Occasionally, we get the opportunity to bring to life an idea that’s beautifully simple, remarkably complex and heaps of fun.