Nike launches night race for women
Nike has launched a rare locally-made marketing campaign.
The female-targeted initiative, titled ‘She runs the night’, is based around a night race for women.
The 13km race will take be held in Centennial Park Sydney on the evening of 3 May 2012. Ladies can register for the event on Nike’s Facebook page.
The campaign – devised by US Sydney – involves print, outdoor and online films, which are linked to via QR codes on the print ads.
Go Kelly!
Nice one Nike. Empowering and unconventional, as always.
Cool idea, really love it – shame I can’t run 13km.
Nice work. Seems like a good idea and a highly relevant one.
Any information available apart from Facebook?