Nike wins October outdoor contest

US Sydney’s billboard for Nike has won a monthly competition for the best metro outdoor ad, organised by Ooh Media.

Nike 'Take every advantage' billboard

A billboard by Iris for Shell won the award for best regional execution.

“These ads work, because they follow some of the five golden rules of creative billboard advertising that arose from a consumer insights research study conducted earlier in the year,” said Steve Danaher, Oohroad’s national manager. “The rules are: simplicity, clear branding, visual appeal, language and innovation.”


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