Nilfisk use family of ‘vacuum heads’ to position brand as the ‘clean way to clean’

Vacuum brand Nilfisk is branding its products as the “clean way to clean” in a new ad which features a family of vacuum heads.

Created by Sydney-based MJW the spot features an entire family – dad, mum, the kids and even the family dog – struggling to do everyday things such as eat breakfast due to the vacuums on their head with the spot ending with the dad walking outside to reveal he’s perfectly normal in the fresh air.

It is designed to remind consumer of “how unhealthy using a vacuum with an average filter can be” and promotes the Nilkfisk as the solution or the “clean way to clean”.


  • Creative Director – Neil Flory
  • Copywriter – Neil Flory
  • Snr Art Director – Jon Foye
  • Snr Designer – Eeawout Baart
  • Strategy Director – Scott Davis
  • General Manager – Ricardo Larriera
  • Agency – MJW
  • Director – Andres Salmoyraghi
  • Producer – Alejandro Rossi Bunge
  • Production company – Rebolucion

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