Nine and News Corp’s joint venture Your Money to close digital platform

The joint venture between News Corp and Nine – Your Money – is closing down its stand-alone digital operations, and integrating the content into News Corp platforms.

The operation’s head of digital, David Ash, left a number of weeks ago, and Mumbrella can confirm a small number of staff whose roles are specifically related to the Your Money website will be leaving the business.

Your Money launched mid way through last year

The CEO of Your Money, Kylie Merritt, told Mumbrella Ash had helped the business through its key start-up phase, but said the JV’s digital content strategy was now evolving.

“Since Your Money launched six months ago, we have been testing content genres and formats, as well as working closely with our shareholders on audience growth,” she said.

“As a result, we are making changes to our digital strategy to integrate our website content into News Corp platforms, where our most popular content is aligned with those existing audiences.”

Merritt said the integration would happen over the coming weeks, but insisted Your Money’s digital presence across social, Foxtel Go and 9Now will remain unchanged.

Your Money was born last year, after News Corp-owned Sky Business rebranded as a 24-hour business, personal finance and luxury lifestyle channel in partnership with Nine. 

In addition to screening on subscription television on what was the Sky Business channel, Your Money went to air on Nine’s free-to-air digital shopping channel, Channel 95, and became available on streaming service 9Now.

The JV was announced in June last year, however on 26 July, Nine bought News Corp’s rival Fairfax.

Nine’s takeover of Fairfax cast some doubt over the future of Your Money – which was due to launch in October – however at the time, CEO of Nine, Hugh Marks, said at this stage, there were no changes to the plans.

Ash, who was the director of strategy and chief financial officer at Mi9 and also spent time as the director of strategy and projects at Nine Digital, came on board last year to head up the Your Money digital venture.


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