Nine and News Corp’s joint venture Your Money to close digital platform
The joint venture between News Corp and Nine – Your Money – is closing down its stand-alone digital operations, and integrating the content into News Corp platforms.
The operation’s head of digital, David Ash, left a number of weeks ago, and Mumbrella can confirm a small number of staff whose roles are specifically related to the Your Money website will be leaving the business.
Your Money launched mid way through last year
The CEO of Your Money, Kylie Merritt, told Mumbrella Ash had helped the business through its key start-up phase, but said the JV’s digital content strategy was now evolving.
“Since Your Money launched six months ago, we have been testing content genres and formats, as well as working closely with our shareholders on audience growth,” she said.
“As a result, we are making changes to our digital strategy to integrate our website content into News Corp platforms, where our most popular content is aligned with those existing audiences.”
Merritt said the integration would happen over the coming weeks, but insisted Your Money’s digital presence across social, Foxtel Go and 9Now will remain unchanged.
Your Money was born last year, after News Corp-owned Sky Business rebranded as a 24-hour business, personal finance and luxury lifestyle channel in partnership with Nine.
In addition to screening on subscription television on what was the Sky Business channel, Your Money went to air on Nine’s free-to-air digital shopping channel, Channel 95, and became available on streaming service 9Now.
The JV was announced in June last year, however on 26 July, Nine bought News Corp’s rival Fairfax.
Nine’s takeover of Fairfax cast some doubt over the future of Your Money – which was due to launch in October – however at the time, CEO of Nine, Hugh Marks, said at this stage, there were no changes to the plans.
Ash, who was the director of strategy and chief financial officer at Mi9 and also spent time as the director of strategy and projects at Nine Digital, came on board last year to head up the Your Money digital venture.
This doesn’t surprise me. Money can be a really interesting topic but their TV channel is appallingly boring. The average person can’t relate to it.
User ID not verified.
Didn’t Chris Kohler leave a plum job at Domain ?
User ID not verified.
The website is awesome with great articles, but who watches the show it is incredibly boring and a waste of time. Never seen something put together so badly.
User ID not verified.
Yeah great content, Jack. This article was a standout –
https://www.yourmoney.com.au/lifestyle/roxy-jacenko-puts-luxury-homewares-and-designer-items-up-for-sale/
User ID not verified.
Well what a surprise. Sky Business was barely adequate, but it WAS adequate.
Your Money (the channel) is diabolical.
Everything from the station colours has been wrong, wrong, wrong. Clearly nobody had the slightest idea of who the audience was supposed to be or what it might want.
User ID not verified.
Someone should look at whose been steering this ship. Blind leadership with absolute disregard for the hard working people who believed in it. Appalling.
User ID not verified.
Poor screen colour choices, snail slow banner and over-airing of property segments offset the mostly good guest appearances and panelists. Hopefully a shake-up will also bring a less rushed oratory from some presenters preoccupied with speed speech.
User ID not verified.
Robert
I have watched Trading Day Open,Live,Countdown & Close [including its predecessor] for many years.
I have found the discussions by panel guests on the share market and specific shares informative and very helpful, together with other sources, in making investment decisions [esp Your Call]
I await further information on the new digital format, but hopefully it will allow segments to be recorded, downloaded or view at a later time.
I wish all those involved in Your Money the very best for the future.
User ID not verified.
I am disappointed that the show has been canceled Australia has been a long time waiting for a broad investment program ,watching sport or I’m a survivor does nothing to enhance people investing knowledge ,for those who thought the show boring you are either savvy astute investors already or have watched for the wrong reasons .We now have to go it alone again without the advice and commentary of the learned guessed and Journalist’s such a loss.
User ID not verified.