News

Nine announces ‘Future Women Academy’ to target organisations with diversity issues

Nine’s upcoming premium women’s lifestyle site Future Women – which will exist behind a paywall – will launch an ‘Academy’, as it locks in its first commercial arrangement with Diversity Partners.

The FW Academy will be a business targeted at Australian organisations which require consultants on diversity issues, unconscious bias, leadership and work flexibility.

Future Women Academy will launch later this year

It will sit outside of the consumer offering as a separate business, seeking to offer insights, speakers and tools to corporate clients.

Nine’s digital content director, Helen McCabe, said the partnership was an important foundation for the subscription business.

“Katie [Spearitt] and I have been talking a lot and our goal is to bring her skills and learning to an even wider audience. For Future Women it means we have the expertise of Diversity Partners as part of our eco-system,” McCabe said.

McCabe also confirmed the Future Women website would officially launch in coming months, but Future Women Academy would be revealed later in the year.

“It is a substantial member offering, so I am trying to be patient and put an emphasis on getting it right. But for anyone who wants to be updated we are producing a weekly newsletter through futurewomen.com, so please sign up,” she said.

Katie Spearitt, chief executive officer at Diversity Partners, said her team was impressed by the “breadth of experience and deep personal commitment” of the FW team.

Spearitt said her company wanted to support businesses to lead gender equality

“Their vision of providing professional women with unique insights and thoughtful content immediately resonated with us,” Spearitt said.

“We wanted to extend this vision to support businesses to lead gender equality and build more inclusive workplace cultures. There’s a great deal of research showing it’s not women who need ‘fixing’, but corporate cultures. FW Academy is an opportunity to influence cultural change by providing practical tips, e-learning and well-researched insights so organisations can turn words to action.

“FW Academy also gives us a platform to reach a much broader audience and influence change well beyond the boardroom. For us, it’s an exciting and unique digital venture where we can quickly provide feedback on organisation challenges, ‘how-to’ actions and case studies to lead the change we all want to see – inclusive, gender-balanced workplaces.”

The latest announcement comes almost two months after the first Future Women editorial appointments were revealed.

Emily Brooks joined the platform as launch editor and Danielle Pinkus was appointed content director and editor of the digital magazine.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.