Nine announces partnership with Adgile Media, led by director of effectiveness Jonathan Fox
Nine has announced a new partnership with real-time analytics firm Adgile Media. The partnership will see Adgile Media working with Powered, Nine’s client solutions division, to demonstrate the value and return on a brand’s advertising campaign.
Adgile Media is a media analytics firm which automates the watching of television and tracks every advertising message, plus all program content, in real time.
The partnership will be run by Nine’s director of effectiveness, Jonathan Fox, who joined the company in October last year from Ebiquity.
Fox joined Nine in October 2018
“We are excited about this partnership and the power of effectiveness it unlocks for Nine and our clients as a business,” said Richard Hunwick, Nine’s director of sales – television.
“This partnership will help to open up a new specialty within Powered which is focused on maximising the return on investment that television delivers for our clients and helping them to optimise campaign outcomes in real time.”
“We are excited to be embarking on this project with Nine,” said Shaun Lohman, Adgile Media’s chief intelligence officer.
“For over three years Adgile have been working intensively on building and perfecting our proprietary technology solution to close the TV ROI loop. We have developed a true real- time, end-to-end solution for TV advertisers that is based on observed, not modelled data.”
