Nine announces partnership with Adgile Media, led by director of effectiveness Jonathan Fox
Nine has announced a new partnership with real-time analytics firm Adgile Media. The partnership will see Adgile Media working with Powered, Nine’s client solutions division, to demonstrate the value and return on a brand’s advertising campaign.
Adgile Media is a media analytics firm which automates the watching of television and tracks every advertising message, plus all program content, in real time.
The partnership will be run by Nine’s director of effectiveness, Jonathan Fox, who joined the company in October last year from Ebiquity.