Nine announces Wide World of Sports radio programming for 2GB and 4BC in 2020

As part of its takeover of Macquarie Media, Nine will be rolling out Wide World of Sports programming across two of the stations in the network – 2GB and 4BC.

The sports show will be hosted by Mark Levy and will run from 6 – 7pm four nights a week, covering the latest events in the sporting world.

Nine will bring Wide World of Sports to Macquarie Media

It will also feature a range of Wide World of Sports talent providing news and commentary.

Macquarie Media’s newly-appointed head of content, Greg Byrnes, described Wide World of Sports as an ‘iconic brand’.

“Wide World of Sports is an iconic Australian brand and we are thrilled to bring it to radio with a dedicated daily sports program,” said Byrnes.

“It’s great to have a sports fanatic like Mark Levy in the chair hosting. He’ll be able to draw on the full gamut of Nine’s talent for sports like rugby league, tennis, cricket, netball and so many more to cover the latest happenings and drive the daily agenda across the games and codes that matter to Sydney and Brisbane.”

Levy has spent over a decade with Macquarie Media, in various roles including as lead sports newsreader, host of The Continuous Call Team and as a breakfast co-host on Macquarie Sports Radio. Macquarie Sports Radio is currently under content review after poor performance.

Levy will lead Wide World of Sports on 2GB and 4BC

Levy said the program is a response to a demand from consumers.

“Sport is a big part of the fabric of being an everyday Australian and this show will give people the opportunity to voice their opinion on the big sporting issues of the day,” said Levy.

“It will speak to the biggest names in Australian sport and give Sydneysiders and Brisbaneites what they need to know about the games they love.”

Macquarie’s managing director, Tom Malone, said the new united brand platform would give advertisers the option to further their reach.

“This extension of the Wide World of Sports brand will give marketers another platform to extend their reach and message so they can speak to consumers through WWOS on television, digital, social and now radio,” said Malone.

Macquarie Media has seen a number of content changes over the last few weeks, with Steve Price exiting to be replaced by Deb Knight, Ross Greenwood leaving, Denis Walter changing slots on 3AW, John Burns announcing his retirement for 2020, as well as staffing changes including the exit of Mark Noakes and Michael Thompson, the departure and return of Stephen Beers and the exit of CEO Adam Lang.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.