Nine appoints Liana Dubois to newly-created role of CMO

Nine has promoted Liana Dubois to the newly-created role of chief marketing officer, and will commence as in her role from 11 July reporting to CEO, Mike Sneesby.

Dubois will be responsible for Nine’s total marketing and brand strategy to further accelerate audience and revenue growth across its diverse suite of assets (including television, radio, publishing, and digital).

Liana Dubois

Dubois brings more than 25 years of experience across the Australian media landscape to the role of CMO. She joined Nine in 2013 as director of sales – Sydney and has most recently held the role of director of Powered, Nine’s full-service creative team that crafts content for advertisers across its print, digital, social, and TV assets. Prior to joining Nine, Dubois held strategy, sponsorship, and sales roles at Network 10, and marketing and promotions at Southern Cross Austereo.

Of Dubois’ appointment, Sneesby said: “Dubois is an exceptional media executive who has been pivotal in Nine’s evolution to the media company it is today. She is widely respected by her clients, industry peers, and colleagues alike, and I couldn’t think of anyone more qualified to lead Nine’s marketing strategy and further accelerate our digital growth”.

Dubois said of her promotion: “I’m thrilled to be taking on the role of chief marketing officer, to further accelerate our business growth and revolutionise our role in the hearts and minds of consumers”.

“Nine’s strategic transformation has been significant, and I’m looking forward to continuing our digital transformation by leading a gifted team of marketers, influencing the cultural significance of Australia’s Media Company”.


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