Nine appoints Nicki Kenyon as director of Powered

Nine has today appointed Nicki Kenyon to lead its full-service creative solutions division, Powered.

Kenyon has a wealth of experience in senior management roles across the APAC region and has been a director of Powered Enterprise for the past two years based in Melbourne and will begin her new role on 15 November.

Nicki Kenyon.

She joined Nine after holding high-profile roles including chief marketing officer for Visit Victoria, and previous to that was vice president of digital & marketing transformation at Visa APAC. She has also held senior roles at MasterCard and Facebook in the region and holds numerous board director positions including the Australian Grand Prix Corporation.

Kenyon will replace Liana Dubois, who was appointed to the newly-created role of chief marketing officer and commenced in her role on 11 July reporting to CEO, Mike Sneesby.

“Sometimes you meet someone and you just know that they are brilliant. That’s how I felt when I first met Nicki at Visit Victoria,” said Michael Stephenson, Nine’s chief sales officer.

“Nicki is one of Australia’s most senior and respected marketers and over the past two years, she has changed the conversation that we have with our clients and partners. She believes in the power of creativity and big ideas and the importance of marketing as a lever for growth. She understands the language of the boardroom and I know that under her leadership, Powered, our full-service creative powerhouse will go to another level.

Of her appointment, Kenyon said: “It’s a privilege to be taking on the role of Director of Powered and leading such an incredibly talented team. Making a difference in our client’s businesses through the amazing big ideas developed by Powered is an opportunity I’m excited to take on. My first two years at Nine have been rewarding and inspiring, and I look forward to contributing even more over the coming years.”


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