Nine beats Seven in the news battle as The Project slips below 400,000 viewers

In the battle for news supremacy, Nine managed to sneak above Seven and secure a rare win last night. 902,000 metro viewers tuned in, above 879,000 for Seven. Seven took the title back once the numbers were combined though, with regional figures pushing Seven to 1.361m viewers overall and Nine to 1.193m

Ten’s news and entertainment panel show The Project had just 256,000 at 6:30pm, which climbed to 397,000 at 7pm.  The second half-hour of The Project was Ten’s most-watched show last night.

Earlier this week, when The Project had interviews with both ‘Egg Boy’ and New Zealand prime minister Jacinda Ardern, the show had 361,000 metro viewers at 6:30pm, which jumped to 574,000 at 7pm. It was The Project’s biggest audience since July 2018.

Last night,  ABC News later on at 7pm brought 694,000 metro viewers, while Ten’s 5pm news offering delivered 386,000.

Last night saw the ABC land several shows in the top 20 most-watched for the evening, with Hard Quiz, 7.30 and The Weekly with Charlie Pickering all landing over 500,000.

Married At First Sight, however, was the real winner, as it continued to dominate, landing 1.374m metro viewers. My Kitchen Rules was the second most-watched non-news show, with 732,000 metro viewers.

Nine’s news win and the strong performance from MAFS was reflected in the shares. 26.4% went to Nine, followed by Seven on 19.8%, ABC on 12.1% and Ten on 7.5%.

Network figures told a similar story. Nine Network held 34.8%, Seven 27.7%, ABC 16.1% and Ten 14.0%.

The multi-channel win for the night went to 10 Bold on 4.0%. SBS secured 5.1% of the daily share.


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