Nine delivers highest rating Married at First Sight episode, extends lead over Seven’s Australian Spartan
Nine not only dominated the reality ratings battle last night but also recorded Married at First Sight’s highest rating episode ever last night, with 1.535m metro viewers tuning in.
OzTam’s overnight preliminary ratings saw the show’s audience swell to almost three times the metro audience size of Australian Spartan, which was 524,000.
Sunday's record breaking episode of Married at First Sight ranked No. 1 with Total People and the key demos of People 25-54, 16-39 and Grocery Buyers with Child across the 5 City Metro and in all five mainland capitals. #MAFS pic.twitter.com/aN4UjMGzID
— Nine Comms (@9Comms) March 4, 2018
Last night also saw Australian Spartan fall behind Ten’s I’m A Celebrity Get Me Out of Here, which attracted 580,000 metro viewers for the episode, and 633,000 during elimination.
Looking to the key advertising demographics, Nine and Ten were the strongest channels across the 16-39s, 18-49s and 25-54s. A combination of Nine’s Married at First Sight, Nine’s 60 Minutes and Ten’s I’m A Celebrity, Get Me Out of Here made up the top five.
In the 25-54 advertising demographic, Nine’s Married at First Sight had more than 800,000 viewers.
Nine’s 60 Minutes, which featured an exposé on university ‘college’ culture, captured 795,000 metro viewers, ahead of the return of Seven’s Sunday Night. The show pulled in 488,000 across the five metro cities.
Last night also saw Nine deliver the strongest news bulletin, with 1.015m viewers. Seven News attracted 897,000 and ABC News’ metro audience was 738,000.
Meanwhile, Ten’s The Sunday Project 7pm had an audience of 365,000.
It was no surprise Nine dominated in main channel share at 26.9%, more than 10 percentage points ahead of its rival Seven, on 15.4%. Ten finished last night at 12%, ABC’s share was 11.3% and SBS had a share of 5.7%.
Wow triple the audience of Spartan. Not surprised considering it’s a poor mans version of Ninja. I thought Nine would be looking for grounds to sue, but doesn’t seem like they’ll need to now with those ratings.
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