Nine dominates Monday TV’s demographics as news and Ashes snatch biggest audiences

Nine News and Nine’s Ashes coverage took control of the key advertising demographics last night, contributing to a strong audience share win for Monday.

With 1.278m metro viewers tuning in to the 6pm news, and 1.299m Australians watching the third session of the Ashes test, Nine showed clear dominance both in total people and across each demographic – 16-39s, 18-49s and 25-54s.

All three demographic categories were dominated by Nine’s news coverage and The Ashes, with the exception of Seven News and Seven News 6:30. Seven News reported an audience of 1.274m across Australia’s five metro cities.

The strong performance put Nine’s share at 29%, ahead of Seven’s 17.5%, ABC’s share of 12.5%, Ten’s 9.2% share and SBS’ 4.3% share.

Meanwhile, ABC News captured 744,000. ABC’s 7:30- which captured its largest audience in more than six months last week, fell back to 658,000.

Beyond sport and news, the most watched program was Seven’s Home and Away, with 729,000 metro viewers.

Ten’s most watched program was The Project 7pm, which pulled in 478,000 across the metro cities.

In the early time slot competing against the final session of the Ashes, which aired at 7:30pm (AEST) was Highway Patrol and All Star Family Feud.

The shows averaged metro audiences of 572,000 and 427,000 respectively.


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