Nine nabs weekly win with help of State Of Origin audience
The final State of Origin clash between New South Wales and Queensland helped Nine finish the week ahead of its free to air rivals.
According to OzTam data, Nine’s main channel was just 0.3 percentage points ahead of Seven for the week, with a 20.5% share over Seven’s 20.2%. Meanwhile, Ten achieved a main channel share of 11% and SBS’ share was at 5.9%.
The success of State of Origin helped Nine to a main channel share win
Huh, 7 network won the week and the demos? This is bad analysis. Just focusing on the two flagship channels doesn’t make sense in 2018. The story should be how Nine network lost the week with SOO and Ninja?
When did Mumbrella start allowing the hacks in Nine’s PR Department to spin headlines? The headline of this article is misleading.
As your article states in the 3rd paragraph “But in total network share, Seven won the week with a 30.4% share, beating Nine Network’s 28.9%.”
Nine didnt win the week, Seven did. The Nine primary got highest share but the Seven multis pushed it over the line for the highest network share.
The real story here is the how Seven beat Nine in an Origin and Ninja launch week and how have Nine got Ninja so wrong in 2018. I dont think the Nine hacks will write that for you however…..:)
Hi Ryan and ‘I don’t think so…..”, we have a policy of reporting primarily on main channel shares along with reporting when there’s a difference in the total network shares. We’ve done that in this story.
We are aware the TV industry is evolving and the secondary channels are becoming more important, but for the moment the focus on the main channel remains.
Regards,
Paul Wallbank
News Editor
HI Paul Wallbank,
This was last’s article:
https://mumbrella.com.au/seven-wins-tv-ratings-week-thanks-to-house-rules-and-news-527895
The main story and stats there was about the Networks and the primary channels’ stats were secondary. There seems to be lack of consistency on how you’re running the stats.