Nine nabs weekly win with help of State Of Origin audience
The final State of Origin clash between New South Wales and Queensland helped Nine finish the week ahead of its free to air rivals.
According to OzTam data, Nine’s main channel was just 0.3 percentage points ahead of Seven for the week, with a 20.5% share over Seven’s 20.2%. Meanwhile, Ten achieved a main channel share of 11% and SBS’ share was at 5.9%.
The success of State of Origin helped Nine to a main channel share win
But in total network share, Seven won the week with a 30.4% share, beating Nine Network’s 28.9%.
Among the key advertising demographics, the 16-39s, Grocery Shopper with Child and the 25-54s, Nine triumphed over rivals, with shares of 22.7%, 24.3% and 22.3% respectively. The closest channel to Nine was Seven, with a 19.5% share in the 16-39 demographic, a 20.5% share among the Grocery Shopper with Child group, and a 19.5% share among the 25-54s.
Ten’s shares were 16.4%, 14% and 15.1% for the respective demographics.
Most of Nine’s success for the week stemmed from final match of the State of Origin, which achieved a metro audience of 1.754m. The State of Origin was the most watched program of the week. Ninja Warrior’s premiere also made the top 10 shows of the week – despite an audience decline of 45% from last year. The 929,000 metro viewers for the second season premiere of Ninja Warrior made the show the 8th most watched of the week.
Other Nine programs which featured in the top 10 were Nine News Sunday, with 1.034m viewers and Tuesday’s episode of Ninja Warrior, which managed 853,000.
Seven’s most watched programs of the week were news and current affairs related. Its biggest show was Seven News Sunday, which pulled an audience of 1.171m metro viewers.
Ten did not have any shows in the top 10 programs of the week. But among the demographics, Masterchef Australia appeared multiple times.
The tables and graphs below are provided by Nine and sourced from OzTAM data. They only include information on the commercial free-to-air networks Nine, Seven and Ten, and exclude SBS and ABC.
Huh, 7 network won the week and the demos? This is bad analysis. Just focusing on the two flagship channels doesn’t make sense in 2018. The story should be how Nine network lost the week with SOO and Ninja?
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When did Mumbrella start allowing the hacks in Nine’s PR Department to spin headlines? The headline of this article is misleading.
As your article states in the 3rd paragraph “But in total network share, Seven won the week with a 30.4% share, beating Nine Network’s 28.9%.”
Nine didnt win the week, Seven did. The Nine primary got highest share but the Seven multis pushed it over the line for the highest network share.
The real story here is the how Seven beat Nine in an Origin and Ninja launch week and how have Nine got Ninja so wrong in 2018. I dont think the Nine hacks will write that for you however…..:)
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Hi Ryan and ‘I don’t think so…..”, we have a policy of reporting primarily on main channel shares along with reporting when there’s a difference in the total network shares. We’ve done that in this story.
We are aware the TV industry is evolving and the secondary channels are becoming more important, but for the moment the focus on the main channel remains.
Regards,
Paul Wallbank
News Editor
HI Paul Wallbank,
This was last’s article:
https://mumbrella.com.au/seven-wins-tv-ratings-week-thanks-to-house-rules-and-news-527895
The main story and stats there was about the Networks and the primary channels’ stats were secondary. There seems to be lack of consistency on how you’re running the stats.
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