Nine nabs weekly win with help of State Of Origin audience

The final State of Origin clash between New South Wales and Queensland helped Nine finish the week ahead of its free to air rivals.

According to OzTam data, Nine’s main channel was just 0.3 percentage points ahead of Seven for the week, with a 20.5% share over Seven’s 20.2%. Meanwhile, Ten achieved a main channel share of 11% and SBS’ share was at 5.9%.

The success of State of Origin helped Nine to a main channel share win

But in total network share, Seven won the week with a 30.4% share, beating Nine Network’s 28.9%.

Among the key advertising demographics, the 16-39s, Grocery Shopper with Child and the 25-54s, Nine triumphed over rivals, with shares of 22.7%, 24.3% and 22.3% respectively. The closest channel to Nine was Seven, with a 19.5% share in the 16-39 demographic, a 20.5% share among the Grocery Shopper with Child group, and a 19.5% share among the 25-54s.

Ten’s shares were 16.4%, 14% and 15.1% for the respective demographics.

Most of Nine’s success for the week stemmed from  final match of the State of Origin, which achieved a metro audience of 1.754m. The State of Origin was the most watched program of the week. Ninja Warrior’s premiere also made the top 10 shows of the week – despite an audience decline of 45% from last year. The 929,000 metro viewers for the second season premiere of Ninja Warrior made the show the 8th most watched of the week.

Other Nine programs which featured in the top 10 were Nine News Sunday, with 1.034m viewers and Tuesday’s episode of Ninja Warrior, which managed 853,000.

Seven’s most watched programs of the week were news and current affairs related. Its biggest show was Seven News Sunday, which pulled an audience of 1.171m metro viewers.

Ten did not have any shows in the top 10 programs of the week. But among the demographics, Masterchef Australia appeared multiple times.

The tables and graphs below are provided by Nine and sourced from OzTAM data. They only include information on the commercial free-to-air networks Nine, Seven and Ten, and exclude SBS and ABC.


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