Nine Network steals Thursday night thanks to ICC Cricket World Cup

Despite Seven being the most-watched channel on Thursday night, Nine has snuck ahead in the network audience share thanks to 356,000 metro viewers watching secondary channel Gem for the ICC Cricket World Cup.

The match between Australia and the West Indies aired at 7.30pm on Gem and delivered an overall viewership of 514,000, giving Nine Network a 30.9% audience share. Gem was also the most-watched secondary channel with 10.3%.

Comparatively, Seven, which had a main channel audience of 19.5% over Nine’s 16.8%, delivered a network audience share of 29.5%.

The most-watched program for the evening was the first half of Seven News with 1.020m viewers, followed by the second half which airs as Today Tonight in some cities and delivered 964,000 viewers.

Seven’s The Chase Australia was the most-watched entertainment program with 644,000 metro viewers.

Masterchef again topped two of the three key advertising demographics, holding the top spot in the 16-39s and the 18-49s. Nine News was the most watched by 25-54s. Overall, Masterchef brought in 564,000 metro viewers for Ten.

But overall in the 25-54 metro audiences it was Seven that was the most-watched channel, with a 17.4% audience share. Seven also took the 16-39 metro audience share win with 18.4%. In this demographic, Nine’s main channel was actually beaten by Gem, with 14.1% compared to 15.5%.

In the audience share, behind Seven and Nine, Ten held 11.0% while ABC had 9.6%. The network audience share saw Ten hold 17.0% and ABC 14.3%.


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